Humrahi
Reimagining Pakistan Through Stories, Culture & Exploration.
A journey into the unseen soul of Pakistan, Humrahi is a travel series uncovering hidden gems, culture, and local warmth. Conceptualized, branded, and produced by Katana, the show brings raw, real experiences to life through powerful storytelling and cinematic narratives.
- Branding
- Visual Identity, UX
- Campaign
- 2025
PROJECT SCOPE
Brand Positioning
Brand Identity
Editorial Design
INDUSTRY
Travel & Media
Year
2025
Concept
Humrahi explores the unseen soul of Pakistan through journeys, people, and stories. The identity blends the warmth of local culture with a bold, contemporary visual language, creating a cinematic world that feels adventurous, human, and rooted in place.
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