Rawalpindi GymKhana

Reimagining a Legacy for a New Generation.

A premier social and sports club. Here we revamped and introduced a complete new brand persona of Rawalpindi Gymkhana. Revamping it’s brand narrative, PR and advertisements.

PROJECT SCOPE

Brand Positioning

Brand Identity

Editorial Design

INDUSTRY

Sports & Recreation

Year

2023

Concept

The concept reimagines Rawalpindi Gymkhana as a contemporary social and sports destination while preserving its rich heritage. The visual identity draws from the club’s legacy, translating traditional cues into a refined and modern design language. Bold typography, a distinctive color palette, and structured visual elements create a confident identity that feels both established and forward-looking.

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