Rawalpindi GymKhana
Reimagining a Legacy for a New Generation.
A premier social and sports club. Here we revamped and introduced a complete new brand persona of Rawalpindi Gymkhana. Revamping it’s brand narrative, PR and advertisements.
- Branding
- Visual Identity, UX
- 2022
PROJECT SCOPE
Brand Positioning
Brand Identity
Editorial Design
INDUSTRY
Sports & Recreation
Year
2023
Concept
The concept reimagines Rawalpindi Gymkhana as a contemporary social and sports destination while preserving its rich heritage. The visual identity draws from the club’s legacy, translating traditional cues into a refined and modern design language. Bold typography, a distinctive color palette, and structured visual elements create a confident identity that feels both established and forward-looking.